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How Grammy Nominees Stack Up on Social Media
What if Grammys were given out based on popularity on social media? This infographic examines which nominees are dominating Facebook, Instagram, Twitter and YouTube. Going into Sunday’s 55th Grammy...
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Twitter Will Decide the Value of Your Tweets
Twitter is about to start attaching value ratings to users’ tweets. The value judgements will be assigned to the public metadata of tweeters’ posts, and used by Twitter’s streaming API to help...
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5 Dead Simple Ways to Track Social Media ROI
How do you figure out that $1,000 you spent on Facebook was worth it? It’s complicated. How could it be otherwise? Marketers have been spoiled by search advertising with its last-click attribution,...
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Three examples of the psychology of social networks influencing user behavior
As the social media landscape has evolved, marketers have focused on the trends and psychology of sharing. However, as the market changes, there may be a tipping point as to how much media we actually...
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How Social Media Is Making Over the Fashion Industry
Technology made its mark at New York Fashion Week this year with the rise of social media on the runway. One study from eBay Deals looked into data from five social networks during NYFW and found more...
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60 Digital Media Resources You May Have Missed
This sure has been another crazy week. Between Valentine’s Day and the terrifying meteor that shook Russia, it is easy to understand how you could fall behind in other news. We at Mashable have...
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Facebook Influences Your Mood More Than Any Social Network
With the amount of time people spend on Facebook, it’s bound to have an impact. The social network permeates nearly every aspect of our lives: making us less lonely, more envious or affecting our...
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Twitter Adds Email Security to Ward Off Cybercriminals
To cut down on fake email scams and ploys to steal your passwords, Twitter has added an email authentication security measure to prevent malicious attacks on user accounts. The company announced on...
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Is Twitter Helping or Harming Political Journalism?
During this year’s U.S. presidential election, it wasn’t uncommon for political journalists to watch the debates with two, maybe three computer screens, a mobile device ready for push notifications...
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CDC iPad App Lets You Solve Disease Outbreaks
In the age of social media, we can track disease outbreaks like never before. Now, a new game from the Centers for Disease Control and Prevention takes the armchair epidemiology to a whole new level....
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Will Facebook’s New Deal with Mobile Operators Help It Take On Whatsapp,...
Yesterday, Facebook announced a partnership with telecom operators in Saudi Arabia, Bahrain, and Egypt, to offer discounted access to its Messenger mobile application, which enables VOIP in other...
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Twitter’s Updated Windows Phone App Supports Live Tiles
Twitter launched an updated app for Windows Phone Tuesday, completely redesigning the app and bringing it to the level of the company’s apps for other platforms. Among the updates, Twitter for Windows...
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This Is Why Your Doctor Can’t Tweet You
These days you can get a text alert to remind you of most anything. Your bank sends you an alert when your account is running low, and your airline emails to let you know your upcoming flight has been...
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Make the most of mobile this Ramadan
Find your ideal audience Young Millennials and mothers are important customers for a wide range of brands this Ramadan season. Historically, we also find that most brands value social influencers and...
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10 Ways To Be A Smartr Tumblr Marketr [Infographic]
So you want to leverage Tumblr, but you’re still pondering how to build a blog that both connects with your customers and represents your brand? Tumblr users are among the most dialed in of any social...
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9 Instagram Marketing Tips From The Best Brands
Follow these best practices for successful Instagram marketing Are you trying to use Instagram for your social media marketing? Are you finding it difficult to grow the channel to promote your brand?...
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10 Quick Tips to Gaining Market Share on Social Media
92% of marketers feel social media is important for their business, however, 83% are concerned about how to target customers and prospects on social media, according to a Social Media Examiner report....
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10 Steps to Develop Buyer Personas for Your Business
If you were to build a business empire that serves your own interests—a business that solves your problems, how easier would that be? Developing products and designing effective marketing campaigns is...
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Don’t Hire a Sales Trainer for LinkedIn Until You Read This
Looking to hire a sales trainer for LinkedIn? Beware. Instead, consider hiring a sales prospecting coach who knows if (and when) to apply LinkedIn. Put you/your team’s prospecting skills ahead of...
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4 More Reasons Your Business Needs to Market on Social Media
There is no shortage of blogs explaining the importance of Social Media Marketing and Advertising. Everywhere you turn you are told how crucial Marketing on the Social sites is. Most marketers agree...
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